Communication Is The Transfer Of Emotion

 

Communication Is The Transfer Of Emotion

If all you want to do is create a file of facts and figures, then cancel the meeting

and send in a report. Do it in PowerPoint if you want, but it's not a

presentation, it's a report. It will contain whatever you write down, but don't

imagine for a second that you're powerfully communicating any ideas.

Communication is about getting others to adopt your point of view, to help

them understand why you're excited (or sad, or optimistic or whatever else you

are.) Unless you're an amazing writer, it's awfully hard to do that in a report.

You can wreck a communication process with lousy logic or unsupported facts,

but you can't complete it without emotion. Logic is not enough. If all it took

was logic, no one would smoke cigarettes. No one would be afraid to fly on

airplanes. And every smart proposal would be adopted. No, you don't win with

logic. Logic is essential, but without emotion, you're not playing with a full

deck.